I think a lot of people go to places like price chopper because of the marketing. They are led to believe that farmers markets are more expensive even though in some cases they are actually cheaper. On both sides of the equation there are some good points to consider. Farmers markets don’t offer weekly clippings or sales, grocery stores do. Grocery stores often have a larger variety of fruits but are less fresh because they must be shipped from farther away. Thus, farmer’s market produce tends to stay fresh longer. I also found that it really depends on which farmer’s market you go to. Some are actually quite cheep while others, have extremely high prices, for the same exact crop. If shoppers are educated about which farmer’s markets have the best produce, at the cheapest price they can actually save money on their weekly supply of crops. Farmer’s markets seam to have the reputation of being overly expensive, but this just does not seam to be the case all the time.
This chart argues that it is actually cheaper to buy from a farmers market for certain products
This video argues that farmers markets vary in price from very cheap, to way over priced for the same product.
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